Client: Vandemoortele
Location: Expo Rimini
Industry: Food & beverage
TravelDesk designed and executed Vandemoortele’s stand at SIGEP, the leading trade fair for the foodservice industry, with the goal of maximizing the brand experience. We created engaging spaces where the company could showcase its identity, heritage, future vision, and core values in an environment designed to foster business matching. Buyers had the opportunity to explore and taste Vandemoortele’s extensive product range. Our team managed the design and logistics of a 216 sqm stand, ensuring every organizational detail was taken care of. We brought the space to life through daily tastings and showcooking sessions, featuring chefs and influencers. Finally, we supported a charity initiative, donating surplus products to local organizations in collaboration with IEG.
