For the launch of its new Fermental line, ESI relies on TravelDesk. Genoa becomes the setting for an exclusive event that combines innovation, training, and leisure moments.
ESI, a company within the Sodalis Group and a leader in the field of phytotherapeutic, dietary, and natural food products, chose TravelDesk for the B2B launch event of its new probiotic line. The initiative brought together over 120 pharmacists and herbalists from all over Italy, offering them an exclusive experience in Genoa.
The event was took place over two days, with the same format repeated for two consecutive weeks, featuring different guests at each session. Participants had the opportunity to discover the innovations of the Fermental line through training sessions, networking moments, exclusive experiences, and leisure activities, all tied together by the overarching theme “Meet the Expert”.
The first group was welcomed at the evocative Cisterns of Palazzo Ducale in Genoa, where the networking lunch took place under its imposing arches. The following week, the Galata Museo del Mare hosted the guests, providing its picturesque art gallery as the setting for the welcome lunch, with the Porto Antico as the scenic backdrop.
After lunch, pharmacists and their companions moved to the Genoa Aquarium. While the pharmacists attended a training session led by ESI experts, the companions explored behind the scenes of the Aquarium, accompanied by another expert, a marine biologist. The experience concluded with a cocktail followed by a gala dinner immersed in the blue hues of the spectacular Shark Hall.
On the second day, guests traveled to Albissola to visit ESI’s production facility, observing up close the technological and innovative processes behind the creation of the new products. Meanwhile, the companions participated in a guided tour of the city to discover its historical and cultural treasures
The event’s organization, meticulously handled by TravelDesk, included complete management of logistics: from online participant registration via a dedicated platform to the handling of tickets, transfers, and activities, ensuring a seamless and hassle-free experience. Furthermore, the agency oversaw the communication of the event, creating a consistent experience aligned with the “Meet the Expert” concept, which served as the common thread for all activities.
“We are proud to have supported ESI in this important launch. This project confirms TravelDesk’s growth trajectory, as we continue to focus increasingly on our MICE business unit. The trust placed in us by a prestigious company like ESI, already our client in business travel, is proof that our efforts are paying off,” commented Carlo Laudicina, Event Director of TravelDesk.
